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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines. Keywords are typically used in your content and site subprograms to help search engine spiders locate you when someone is searching for your product or service. (Organic SEO) The earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.
SEO approaches include understanding how “spiders” work and what people search for to find your offerings. Media Rapids’ SEO efforts may involve a site's coding, presentation, keyword optimization and structure, as well as fixing problems that could prevent search engine indexing programs from fully “spidering” a site. Analyzing site traffic provides a window into what is working and for whom it does and does not work.
SEO Web Design
Our SEO Web Design is the web site optimization service of implementing SEO techniques during a build, or rebuild of a site. This allows us the flexibility to design the site with maximum organic search engine optimization. These sites normally have such a great ROI that the new web design costs pays for itself within the first six months.
Search Engine Optimization Services Program
Our Search Engine Optimization Services Program in a compilation of our Organic SEO, PPC Marketing, and SEO Web Design. This is a three step process to build a complete website with maximum optimization and is done in phases over the course of 3 to 12 months.
Pay Per Click Marketing (PPC Marketing)
Pay per click is the process of creating an ad that will be displayed when a user searchs for your keyword (Non-Organic SEO) . If the user clicks on your ad you pay the search engine for the click - hence the term pay-per-click. Pay per click ads can be as low as $5 per click and as high as $75 per click.
You can also purchase ads that are displayed on other websites for every time that ad is displayed. This is referred to as pay-per-impression and costs around $5 for every 1000 impressions.
Please contact us today for one of our affordable search engine optimization options. They range from a one time review to ongoing optimization assessments and refinements.
Media Rapids will begin offering services in the New York and Connecticut markets this fall. Initially, only training services will be offered in the area. Other services will be made available in 2011.